My career path was set in stone in 2008 when - studying publishing - I saw my first linotype machine. In that I saw a level of engineering so sophisticated and so tailored for its purpose, that it started an obsession for me with type and technology.

Two years later I was teaching that very course and collecting specimen books. All the while I was cultivating an aptitude for user-centric design thinking, because when you’re producing a book, you always start with the question “who is my reader?”

This simple question informs everything from the style of writing, to the density of the paper. In the digital world, these ideas don’t change. As product designers our main task is facilitate interaction. Whether it’s finding the right chapter, or booking that flight, every interaction is important to us. No interaction is insignificant. And that’s why we need to design for them.